Enroll via the web (only it's not available via the web)

I shop all too frequently at the local deep discounter, formerly called Odd Job, recently renamed Amazing Savings. The prices are decidedly low and the quality is decidedly mixed. The brand name coffee maker was a bust, but the folding chairs are a hit.

They have now introduced a frequent shopper program ( called "ASAP"). I tried to enroll today online only to find that you had to do it in the store. Not a big deal, but I was amused by this oxymoronic explanation on the web site:

Additionally, customers may enroll via the web (note that the ASAP applications are only available in the stores).