Saturday, August 05, 2006

News about news

Via Daniel Freedman, a survey on news consumption from The Pew Research Center. Here are a few snippets:

Declining MSM
  • Americans who regularly watch network TV news: 60% in 1993 and 28% in 2006.
  • Americans who read a newspaper yesterday: 58% in 1994 and 40% in 2006.
  • CNN, which has the highest viewer credibility in radio and televisions news, has also seen the largest decline in credibility since 1998. 60 Minutes has the second highest viewer credibility; ABC News, CBS News, NPR and MSNBC have the lowest.
  • The Wall Street Journal and US News have the highest credibility in print media.
  • Republicans trust Fox News Channel and The Wall Street Journal more than Democrats do.
  • Democrats trust the other 16 media outlets in the study more than Republicans do.
Traits associated with higher news knowledge*
  • Male
  • White
  • Educated
  • Republican
  • Get news from Weekly Standard, New Republic, Rush Limbaugh, New Yorker, Atlantic.
Traits associated with lower news knowledge*
  • Female
  • Black
  • Young
  • Democrat or Independent
  • Get news from CNBC, MSNBC, morning news shows, religious radio.
* News knowledge was based on correct identification of the Secretary of State, the President of Russia and the party that controls the House of Representatives.